Tailored Segmentation
Each customer is unique and we analyse yours to provide you with in-depth insights on the potential for your business. We uncover the characteristics of your existing clients, calculate segment size and penetration, and contribute to identify the unique selling points for each of your target segments
Tailored segmentation from in-depth customer insights
Each customer is unique and we analyse yours to provide you with in-depth insights on the potential for your business. We uncover the characteristics of your existing clients, calculate segment size and penetration, and help you identify the unique selling points for each of your target segments
You make better decisions with 360° insights into your customers. To achieve that you need to blend your internal customer data with relevant external data and thereby achieve more comprehensive segmentation models and precise splits
For instance, this means you do not only get to know your customers' buying patterns when they are in your store but you also get to know their interests, preferences, and comlimentary consumption. So your get the opportunity to adjust the selection of goods and choice of marketing to exactly the need your customers have
We help you expand your customer understanding by supplementing your exisiting knowledge with additional insights to increase the value and effect of your customer segmentation
Types of segmentation
Customer Segmentation
Identify the right customes for specific campaigns, tailor your offers, and be relevant in your customer dialogue
Customer Scoring
Identify your customers' new-, cross- and up-sell potentials
Share-of-wallet
Churn Prediction
Churn Prevention
Find out which parameters to adjust to avoid churn
Life-time Value
Customer Journey
Optimise your customer communiation across all touch-points
"The prioritisation of subjects based on modelling has not only improved our contract rate and average sale pr. customer but also made sure that we have a higher return on acquisition of new customers"
- Jørgen Thau, Tryg
Optimise the ROI of your customer segmentation by integrating it in all processes
The value of a customer segmentation increases if the same segmentation model is utilised across the organisation. Therefore, we recommend a operationalisable segmentation model, preferably on the basis of existing customer data in combination with external data to make sure the model can be applied to both your existing customers and the market
Data blending (the combination of your own customer data and external data) will pay off across the organisation, because it enables you to make decisions based on a solid data foundation, stemming not only from your own customer insights but also insights into the target group, the segment, and the customer, in addition to what you normally take into consideration. This provides a competitive advantage because your customers experience a more satisfying customer experience and, thus, are more likely to buy again and/or remain customers
With a data driven segmentation you ensure that your target segments are identifiable across platforms and can be targeted at the right time with fitted messages and products - to make your effort seen, remembered and converting
Segmentation to drive your business forward
Sign up or call us at +45 7020 5046 to learn more about our services on tailored segmentation