Leads for DM, TM, and SoMe

Go with leads that increase your conversion rate and qualify your prospect universe. We deliver leads which convert from official, quality assured registers, and we can segment them on numerous data and models that contribute to more qualified and improved potential in every lead you reach out to

Our leads improve your conversion rate

Ideally, a lead turns into business. Direct marketing can create solid results and high sales rates, however, if done in the wrong way it can also turn out as an expensive and inefficient approach measured on the return on investment. We deliver three different types of optimised lead setups, all of which have in common that they have been quality assured by us and can be implemented across channels for maximum effect. All three solutions will increase your conversion rate significantly, and you can be ready already tomorrow – good for your sales and great for your bottom line

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All our leads are quality assured

We have sold leads for marketing for years, and we always do it in compliance with the current legislation. That also implies that consulting and advice is an integrated part of buying leads from us, so that we make sure you get the best possible leads for your specific campaign

 

No matter the type of leads you choose, you can be sure that all leads from us have been quality assured and data have been pulled from tele data and CVR. This entails that we make sure your leads are not on the Robinson list (private person) or are protected from advertising (companies), and we continuously work toward minimising the risk that our database contains children and young people, deceased, or resigned persons. It is all factors that you have a legal responsibility to avoid, so make it easier for yourself by buying leads that already take this into account. Then you will avoid complaints and bad publicity

Standard leads

Direct mail and telemarketing can create solid results and high sales rates, however, if done in the wrong way it can also turn out as an expensive and inefficient approach measured on the return on investment. The cause of this may vary, but examples are that your leads were randomly selected from a too widely defined target audience or because the geodemography was not precise. Are you in doubt about what characterises your target audience? Then a Geomatic Insights Report offers a great opportunity to get valuable insights into the profile of your current customer universe

 

They are all elements that impact the campaign’s profitability, as the costs are unnecessarily high. With a data based segmentation and a clear focus on the value segments that are relevant for your company, you can target your next campaign to exactly those customer who are interested in your products. With our standard leads, you get quality assured leads that may be segmented on exactly those variables which define your target audience

 

You can have your leads segmented based on:

conzoom®

conzoom® contains 36 data based segmented that provide you with an insight into your customers, strengthens your market analysis, and optimises your marketing – and it is present in all Nordic countries

Learn more

Variable

Discover our vast number of variables in our data catalogues with our most frequently used variables, and see how many parameters you can create your segments on, all depending on your specific needs

Enter our world of data

"We experienced a sales rate that was five times higher when the procpects were with conzoom® and other data, compared to calling random numbers"

- Jonas Nørgaard, Data Scientist, Berlingske
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Advanced leads

Your business is unique and so are your customer segments. With advanced leads, we customise your lead universe that builds a score based on the parameters which are crucial for your business. It may be your most profitable customers’ twins, or it may be a universe completely build around a set of unique parameters you choose based on predictive models

 

We work with two methods to create advanced leads: a predictive model and an expert model. Both models are built through the variables you choose, after which we calculate a score

Advanced leads with a predictive model

With a predictive model, we ensure that your lead universe is not limited, but rather optimised, so irrelevant leads are filtered out

 

A predictive model is possible to build if you have a known target-parameter, which is to be scored upon, or if you have the necessary knowledge to identify which of your leads convert and which that do not from earlier campaigns. It may be that some of the segments must be excluded, while others must be cultivated. In our predictive model, we include all our data, preferably in combination with yours when it makes sense, in a calculation of which leads are most likely to have an interest in your product

Advanced leads with an expert model

With an expert model, we expand your universe without filling it with irrelevant leads

 

An expert model is also a predictive model, and it is built when we have no known target-parameter, but rather an idea of which variables may help explain a certain behaviour and thereby build a ‘best guess’. An unknown parameter may be due to the fact the it does not exist in national registers or is simply of too low quality to base a score on. But there are other variables which can qualify a segmentation on age, for example first name analysis

Only five weeks from model to implementation

Typically, it takes five weeks to build a model from the time you have selected the relevant variables to your new universe is ready for launch in either our self-service solution conzoom®select or in the implementation of the deliveries we or your agency deliver to you

 

To ensure that the model is up to date, we recommend quarterly updates based on a champion/challenger approach, so that your scores are always relevant. This can be done by monitoring and continuously developing all parts of your supply chain so you can optimise contact rate, booking rate, and in the end also the profit

Use the same leads across platforms for increased effect

Implement the leads we deliver in your social media campaigns and increase your campaign pressure toward the target audience. It will increase exposure of your message to the target audience in a more clear and frequent way, which eventually increases the likelihood of brand recall. We guide you in the use of tele data for social media advertising

Pull the leads yourself with conzoom®select

Both standard and advanced leads can be pulled via our self-service platform conzoom®select, where you can create your lead selection yourself, upload stop or permission files, and pull leads with just a few clicks. The advantage being that you know they have been quality assured and filtered through the Robinson list. We can of course also do it for you and deliver the leads on a day-to-day basis

Quality assurance of affiliate leads

Are you buying affiliate leads? Let us quality assure them. A quality assurance simply consists of a validation of name, phone number, and sometimes also address of the leads you have bought, so that you are sure they are correct and belong to a person who is characterised as ‘active’ in CPR. We can also score your affiliate leads based on a segmentation model or enrich them with our variables, for example conzoom®, which guarantee that you only use resources on the part of your leads that perceive your message to be relevant 

Go with the best leads for your DM, TM & SoMe

Sign up below or get in touch with Oliver Newton directly to order your leads

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Oliver Newton

Key Account Manager

+45 5183 9125

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