Data wash

Updated and validated master data provide you the best data foundation for all your customer and membership processes, as well as make you GDPR compliant

Improved data quality and GDPR compliance

There are several reasons why you should focus on data quality in your customer or membership database. Your internal systems will be challenged by incorrect input, such as for example a wrongly spelled addresses or incorrect format. It also requires too many resources if you have a system filled with customer duplicates, which have to be cleared up manually or the number of returned mails are too high due to wrong addresses. Moreover, your organisation may be subject to legal requirements to maintain data quality, among some of these are the GDPR requirement to always keep customer and membership data up to date

In Denmark alone, about 900.000 changed their address each year, and more than 40.000 had a new phone number within the last month. Besides this, some get married, other pass away, and some choose to become protected from advertising by signing up for the Robinson list. How many of these are in your customer base?

 

We recommend getting your master data washed on a regular basis, whether your need is daily, weekly, or monthly. The need typically varies depending on your organisation’s specific use of data – so talk to one of our consultants about your specific business and get an idea of your needs

 

We offer customised washing solutions across the Nordic countries that help you solve the challenges of customer and membership data quality, so whether your business operates in Denmark, Sweden, Norway or Finland - or all of them - we will help you keep your data updated and validated

 

A permanent setup makes it easy

A permanent setup makes it easy to regularly update your membership and customer data, so that you are always up-to-date with changes in your customer database. We offer you customised solutions that are adjusted to your own IT systems and the frequency you need

 

In Denmark, our data wash is done against the CPR register to ensure the highest quality possible. You get information about a customer’s or member’s status in CPR (active, deceased, abroad, disappeared), information about new names, new addresses, as well as an update on the persons who are protected from advertising through the Robinson list

 

Besides a regular data wash, we are also able to supplement with a wash against tele data, which updates your customers or members phone numbers

We are already trusted by

Your customer data is the heart of your business

As your master customer data is the core of a lot of your customer and membership communication, as well as the foundation for your analysis and segmentation work, the quality of the data is crucial for the outcome and performance

 

An updated customer database ensures you more effective marketing, improved customer relations, and more valuable insights streesing the importance for you to focus on your customer data quality

 

Learn more about the importance of data quality on our blog

A data wash setup tailored for you

With a fully automated data wash setup you get ongoing updates and maintenance of your customer database. Thereby, you will always have the updated master data on your customers, enabling you to make solid data driven decisions

 

Regardless if your need is an automated or ad hoc setup, we can help. Both our ad hoc and automated setups are built on the same underlying platform, so you are ensured the highest quality possible and an easy conversion from ad hoc to automated if that is in your pipeline

CPR wash

Have your customer and membership data washed against the CPR register to increase data quality. You will receive information about a customer’s or member’s status in CPR (active, deceased, abroad, disappeared), information about new names, new addresses, as well as an update on the persons who are protected from advertising through the Robinson list

 

A data wash against CPR ensures you:

  • The best possible data quality on name, address, status, and advertising protection
  • Handling of double names (Hans and Grethe Jensen)
  • Relevant metadata (duplicate markers, match codes, etc.)
  • Reports on the data quality in your customer data

 

We offer both automated setups and ad hoc

No matter the volume, data is exchanged securely through FTPS servers or APIs

Automated setup

  • Data wash in adjusted intervals according to your needs
  • Complete dump or just the changes
  • Status report that describes the changes, for example how many new customer are in subscription, match levels, persons on the Robinson list, etc.
  • Output adjusted to your demands with simple status and error codes
  • Customer data can be enriched, e.g. with conzoom®
  • Customer database can be delivered in its own format

Ad hoc data wash

  • Output adjusted to your wishes with simple status and error codes
  • Customer data can be enriched, e.g. with conzoom®
  • Customer database can be delivered in its own format

Choose us because

We are competent

  • Vast amount of knowledge and competencies within data washes and integration
  • Flexibility in solutions and processes
  • In-house development

Quality and support

  • Advanced matching algorithms
  • Automated tests during development
  • Dedicated QA team
  • Automated error reports
  • In-house support

Security and stability

  • Countless washing solutions in service
  • Servers located in Denmark with 24/7 surveillance
  • Secure access through HTTPS, FTP
  • High uptime on our applications and services

Updated and validated customer data

Sign up below or get in touch with Britte Bonde Jensen directly to order your tailor-made was setup for the Nordics

Britta Bonde Jensen portrait

Britta Bonde Jensen

Senior Data Strategy Consultant

+45 6054 5113

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