Know Your Customer's Value

With an RFM analysis that adds on detailed insights on your customers segments based on their buying patterns

Find and Understand Your Most Valuable Customers

From your transactional data you already know which customers drive the biggest revenue for your business. With a deeper understanding of the segments they match you can effectively develop your marketing and sales strategy

 

You also get an overview of how many twins your most valuables customers potentially have; for your data-driven business strategy and targeted marketing to more high value prospects

With our customer analysis we supplement the classic RFM analysis with insights into the value groups as customer segments when we blend your transaction data with several external data to provide you with a 360° portrait of your customers

 

You get an overview of your market potential and the remaining potential based on your excisting customer base and transaction data. This knowledge is supplemented by data on your customers' characteristics within socioeconomy, values, and attitudes towards consumption and society to improve the value and effect of your customer segmentation

Know Your Value Groups and Customer Segments

An RFM analysis (recency, frequency, monetary value) provides you with a data-based foundation to uncover

• your customers' buying patterns

• your customers' characteristics divided into value groups

 

The results of the analysis ensures your data foundation for decision on sales' tactics for certain segments, sales messages, product development and, not least, choose the customer segments you would like to further analyse, e.g. with a potential score

 

By blending your transaction data with our extensive database you get to know your customers segments'

  • demographic characteristica like family type, age distribution, car ownership and finances
  • consumer habits: do they chase offers, prefer well-known brands or favour new products?
  • preferences: do the prefer organic goods, luxury, or discount? 
"The prioritisation of subjects based on modelling has not only improved our contract rate and average sale pr. customer but also made sure that we have a higher return on acquisition of new customers"

- Jørgen Thau, Tryg

How the Analysis is Done

Your customers are divided into value groups based on a FRM calculation; based on your transaction data your customers are divided into value groups based on their latest purchase, purchase frequency, and the value of their purchase on a scale 1 to 5. We use the average value per purchase, i.e. the average number of days since last purchase (Recency), average amount of purchases (Frequency), and the average value of a purchase (Monetary value)

 

Your customers are then ranked based on their value within each of the categories recency, frequency, and monetary value and assigned a score. The sum of the scores is the RFM score for the customer. That means that even though a customer might shop frequently and for a large amount of money the RFM score is adjusted if it has been a while since the customer's latest purchase

 

The customer based is then sorted and divided after the RFM score into five groups which are then collected in three aggregated groups; high value, medium value, low value. For clarity these are the three groups then described as customer segments

 

Data input

• There should be at least 1000 rows in the input file containing the customer tranactions to get a valid result. The file should contain the customers's address and information on purchase data and sum. If you know the age of your customers this can also be included in the calculation and further increase the precision of the analysis

• Files are uploaded in an Excel format

• Your data are analysed and blended with Geomatic's data

What You Get

The output is a PowerPoint presentation defining and describing the value groups in you customer base and the three value groups described as customer segments based on buying behaviour, geography, and the demographic characteristics of your customers

 

If you opt-in to get it, you also receive a copy of your customer file enriched with an RFM segment on each customer ready for upload into your CRM or to integrate into your analytics

 

file_downloadSee an example (DK report)

Prices

1 report

The report gives you a here-and-now insight into your value segments. Suitable for small businesses or as a preliminary analysis for a larger project

  • Uncover your value segments

    Get insight into your customers' characteristics divided into value segments

  • Make better decisions

    Make better decisions about sales tactics for specific segments, sales messages, and product development

  • Analyse further on the most important customers

    Get a data-based basis for selecting which customer segments you want to analyse further, e.g. a calculation of market potential

24.955 DKK ex VAT

1 report incl. enrichment of customers

An RFM analysis incl. an enrichment of your leads that you can import into your own CRM system

  • Uncover your value segments

    Get insight into your customers' characteristics divided into value segments

  • Make better decisions

    Make better decisions about sales tactics for specific segments, sales messages and product development

  • Analyse further on the most important customers

    Get a data-based basis for selecting which customer segments you want to analyse further, e.g. a calculation of market potential

  • Implement the score in your CRM

    Enriching your existing customers' RFM scores give you the opportunity to work strategically with customer care and sales

39.995 DKK ex VAT

Licence/custom

Do you need to expand / adjust the number of variables, integrate the analysis with your other analysis work or something completely third, then we would like to offer an offer on it

  • Data blending

    You get the best decision basis with a 360º insight into your customers

  • Modeling

    Our models give you insight into your market so that you can stay ahead of customers' preferences and target sales and marketing efforts against the most profitable segments

  • Segmentation

    Segmentering er ikke bare lønsomt, men forretningsskabende, når segmenterne er databaserede og operationaliserbare

Let's tailor your solution

Find Your High-Value Customers and Get More of Them

Sign up or get in touch with Tania Holm Linke directly to order your customer value analysis

Tania Holm Linke portrait

Tania Holm Linke

Senior Consultant

+45 6043 3083

Linkedin

Sign up for Geomatic's newsletter