Data Quality Report

With our data quality report, we provide you with a  solid foundation for you to understand the data quality of your organisation, as well as to understand the interrelationship of data, data quality, and the ability for you to reach your business objectives

Understand your data quality

Today, you are most likely already using customer or membership data in your business for analyses, marketing automation, efficiency initiatives, or the optimisation of the customer experience. Data is at the centre of all these different activities, but how good is your data foundation? And what about the GDPR?


Insights and understanding. These two elements are the primary reasons for businesses to postpone their data quality work, because how bad is it actually? Where are our primary issues? And how do we even get started?


In the data quality report, we share the knowledge we have obtained throughout the years on best practices within data quality, and you will find answers to questions like: what is the actual state of our data quality? Is it good enough to support our strategic and operational goals? Which areas are particularly vulnerable? How are we doing compared to other organisations? And, not least, how are we going to solve them with concrete recommendations to targets and actions, you can take home and put into practice?


You will get KPIs that can be employed in the measurement of the quality progress, for example KPIs on duplicates, address quality, telephone number quality, etc. 


As a CEO, you will get a decision-making tool with analyses, benchmarks, and recommendations that can be employed in your organisation


As an employee, you get documentation and recommendations you can use when talking to your manager. An essential part of a data quality project is to start off by documenting why the data quality improvements are necessary, where the problems are, and who will benefit from the improvements

Three reasons a data quality report is a good investment

  1. You get a solid understanding your own data quality
  2. You get to understand the relation between data, data quality, and the ability to reach your business objectives
  3. You get concrete KPIs you can use in the measurement of the quality progress when your organisation employs data quality projects

The creation of the data quality report

The data quality report is created based on your customer master data. That is, the knowledge about your customers’ name, address, and phone number. Ahead of creating the report, we create a data processing agreement and the data is transferred to us through a secure FTP connection. Thereafter, we create the report and, unless agreed upon otherwise, the data we have received from you will be erased shortly after our delivery


Data input

You should have at least 1.000 rows in your file with customer master data to achieve a valid analysis result. The file must contain the customer’s name, address, and phone numbers


The data file is uploaded to a secure FTP connection in a flat file format, e.g. Excel

You get

The output is a PowerPoint presentation where your data quality is presented in three sections: an executive summary that briefly summarises the analysis results, thereafter the analysis is presented in detail, and finally the report presents a section with our recommendations, including specific action points


file_downloadSee an example (in DK)

Understand your data quality

Sign up below or get in touch with Britta Bonde Jensen directly to order your data quality report

Britta Bonde Jensen portrait

Britta Bonde Jensen

Senior Data Strategy Consultant

+45 6054 5113


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