Insights that Grow Your Bottom-Line

Who buys what?

Do you know your catchment area?

Where do your next store open?

Create Growth With Customer Insights and Data Driven Segmentation 

 

We provide you with the insights enabling you to improve your business

Adjust Your Product Offerings and Marketing to the Customers in the Catchment Area around Your Physical Stores

The catchment area around each of your stores is unique and the sales of each products offered differ accordingly. By understanding your business’ sales in relation to the customers living in the catchment area, you are able to adjust your store concept, product offerings, and marketing to match the needs of your customers

 

Our trade area analysis gives you in-depth insights into the potential in the local area, when we uncover the family types and their characteristics as segments. These insights enable you to customise your stores and choose the best locations, when planning to open more stores and further develop your existing

 

Area Analysis

Our catchment area analysis provide you with insights into the customers in the catchment area around your store(s) within a radius of a predefined actual drive-time

 

You get to know your customers’

  • demographic characteristics like family type, age distribution, and finances
  • consumer habits: do they chase offers, prefer well-known brands or favour new products?
  • preferences: do the prefer organic goods, luxury, or discount? 

 

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Understand Your Best Customers, Nurture Them, and Find More

Based on your transaction data you already know which customers create the largest revenue, when they shop in your store. With an extended knowledge about the segments they belong to, you are able to develop marketing initiatives and offers that work. You also get an overview of how many ‘twins’ the best performing customers have, enabling you to develop a detailed business strategy and target your marketing efforts towards the most interesting potential customers

 

With our customer analysis we supplement the classic RFM analysis with insights into the value groups as customer segments when we blend your transaction data with several external data to provide you with a 360° portrait of your customers

 

You get an overview of your market potential and the remaining potential based on your excisting customer base and transaction data. This knowledge is supplemented by data on your customers' characteristics within socioeconomy, values, and attitudes towards consumption and society to improve the value and effect of your customer segmentation

 

Customer Value Analysis (RFM)

With our ‘Customer Value Analysis’ you get the classic RFM analysis supplemented with detailed insights into your customer segments based on your customers' buying behaviour. You get a data-based point of departure for covering:

  • your customers' buying patterns
  • your customers' characteristics divided into value groups

 

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Get Your Message Across with Optimised Marketing

Use the same segmentation in your business development and marketing to achieve a higher efficiency: with a data-driven segmentation you ensure that your target segments are identifiable across platforms and are reached at the right time for your message to be remembered  - and convert

Companies already working with us

Get More and Better Customers

Sign up or get in touch with Oliver Newton directly to learn more on how we can help your retail business to grow

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Oliver Newton

Key Account Manager

+45 5183 9125

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