The Geomatic Data Sources

Working with data should be a value-adding activity for your business. To offer you the best insights we use only high quality data from national registers, either as 1-to-1 data or statistical variables, and we validate data with official sources and have a team of data specialists to help you understand the nature of each data source

 

Below we showcase our main data providers in each Nordic Country and examples of the variables they include. However, if you do not find what you're looking for, do not hesitate to reach out as we work with or have in-depth knowledge of a number of additional registers as well

 

Overview of our Main Nordic Data Sources

Denmark

Sweden

Norway

Finland

TDC 118 (§34)

OIS (BBR, ESR)

Statistics Denmark

Kantar Gallup (Index Denmark)

GST

Police

CVR (company data)

Experian

CPR

GLR / AIS

Housing market data

IDM

SCB

TNS Sifo

MI

SPAR

Netlife

Statistics Norway (SSB)

TNS Gallup

KR (property, cars, tax lists)

Posti Tilastokeskus

TNS Gallup

Väestörekisterikeskus

Denmark

 

Overview Data Levels

42.923 km2

2.736.586 households

5.678.348 persons

3/5 households per cluster

100m x 100m cells

1:3/1:5 leads based on statistical filters

 

 Data Sources

Variable Examples

TDC 118 (§34)

Phone numbers

OIS (BBR, ESR)

Property time, property size, property characteristics, ownership, property owner etc.

Statistics Denmark

Wealth, income, educational level, family type, age, children, occupation, car ownership etc.

Kantar Gallup (Index Denmark)

Qualitative consumer data on lifetyle, attitudes and consumer preferences

GST

The Danish Cell Grid

Police (beredskab)

Burglary, fire

CVR (Company data)

Company name, company address, company status etc.

Experian Credit data on persons and companies
CPR Validation of addresses, Robinson list etc.
GLR / AIS Agricultures, type of business, business size etc.
Housing market data Properties for sale, lead times etc.
Traffic Drive-time

 

keyboard_arrow_rightGo to the Danish Data Catalogue (in Danish)

Sweden

 

Overview Data Levels

450.295 km2

4.274.433 households

9.804.082 persons

7 persons 18+ per cluster

250m x 250m cells

1:1 leads

 

Data Sources Variable Examples

IDM

Prospect universe
Statistiska Centralbyrån (SCB) Wealth, income, educational level, family type, age, children, occupation, car ownership etc.
TNS Sifo

Qualitative consumer data on lifetyle, attitudes and consumer preferences

PostNord Households for ODR-marketing
MI

Burglary, fire

SPAR Validation of addresses, Nix list
Traffic Drive-time

Norway

 

Overview Data Levels
365.191 km2

2.451.020 households

5.046.327 persons

3 persons/4 households per cluster

100m x 100m cells

1:1 leads

 

Data Source  Variable Examples 
Bring Dialog Addresses, validation, statistics
Statistics Norway (SSB) Wealth, income, educational level, family type, age, children, occupation etc.
TNS Gallup  Qualitative consumer data on lifetyle, attitudes and consumer preferences
KR property, cars, tax reports
Traffic Drive-time

Finland

 

Overview Data Levels

338.424 km²

2.594.999 households

5.471.753 persons

10 households per cluster

250m x 250m cells

1:1 leads

 

Data Source Variable Examples

Itella Posti

Address validation, access to statistics
Statistics Finland Wealth, income, educational level, family type, age, children, occupation etc.
TNS Gallup

Qualitative consumer data on lifetyle, attitudes and consumer preferences

Traffic

Drive-time

Public Information System Address validation

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Advise on Customer Segmentation, Data Science, and Register Data

Data-driven decision are important for optimising effect and precision within day-to-day customer relations. We have been advising on data from official registers, statistics and consumer data for more than 16 years and helped a wide range of companies to choose the right data sources and variables to create beneficial analysis

We consult on data, data science, data blending, consumer segmentation, data visualisation, data ethics, along with understanding the legal questions concerning personal data

 

Data blending gives you a 360° understanding of your customers

Get the best foundation for data-driven decisions with a 360° insight in to your customers. That is what you get when you combine your customer data with relevant external data to achieve comprehensive segmentation models and more precise splits

 

We guide you to blend the most relevant data and we develop both descriptive and predictive models based on your business strategy

 

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How do your customer segmentation measure up?

212 respondents from all the Nordic countries have contributed to this report about of B2C companies’ collection and use of customer related data as a tool to gain a competitive advantage in the market. The analysis shows that companies generally consider data as valuable, but also that there is a big difference in the extent to which data is utilised in the companies. And the majority are convinced that it could be done better

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Customer Segmentation

Customer segmentation is not only the core of our competences; our experience ensures you qualified consulting when making the crucial decision on whether to use a standardised model or go with a unique segmentation including your own data and external data to give you a full understanding of your customers inside and outside your environment

 

We consult on both choosing the right data, ensuring the right data quality to make meaningful analysis and we are experts within building segmentation models to match your business strategy

conzoom®

conzoom® is the market-leading segmentation tool across the Nordics that provide you with a standardised segmentation, based on statistics, consumer data and data from a range of public register, optimal for marketing optimisation and market analysis

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Tailored Segmentation

Each customer is unique and we analyse yours to provide you with in-depth insights on the potential for your business. We uncover the characteristics of your existing clients, calculate segment size and penetration, and contribute to identify the unique selling points for each of your target segments

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Tania Holm Linke

Key Account Manager & Senior Consultant

+45 6043 3083

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