Know your customers within each catchment area
Your store locations differ and so do the people around them, so naturally your revenue on each item you sell differentiate. By understanding your stores' sales in relation to the segments in its catchment area, you get the foundation for adjusting your store concept, the selection of goods, and your marketing to match your customers' needs
Our area analysis provide you with in-depth insights into the potential in the area when we uncover the segments and their characteristics
Adjust your store concept accordingly and choose the best new locations when expanding with our area analysis
Contents of the area analysis
With our area analysis we provide you with insights into the catchment area of your store defined by either a radius or a drive-time of your choice
You get to know your customers'
- demographic characteristics like family type, age distribution, and finances
- consumer habits: do they chase offers, prefer well-known brands or favour new products?
- preferences: do the prefer organic goods, luxury, or discount?
"In Coop big data gives us the opportunity to get an overview of the customers in our stores, and therefore we can provide them with the goods to match the needs of the area"
- Erhard Nielsen, Coop
How the analysis is made
Based on the addresses of your physical stores and a pre-defined catchment area we analyse the characteristics above on alle householdes in that area. The catchment area is defined by either a drive-time (e.g. 10 minutes) or distance (e.g. a radies of 400 metres)
The area analysis output comes in two variants
If you choose a report you get a PowerPoint report that takes you through the characteristics of the segments in your catchments areas
This is a good solution if you only need this analysis once (for one store)
With a dashboard solution you get access to Geomatic Dashboard where the results are shown in an interactive dashboard enabling you to monitor development and have the results displayed along other data
This is a good solution if you plan to continuously monitor your catchment areas and/or wish to combine this analysis with other and more data