Area Analysis

Adjust your store concept, selection of goods, and marketing based on the segments in their catchment areas. We help you identify the segments with our area analysis

Know your customers within each catchment area

Your store locations differ and so do the people around them, so naturally your revenue on each item you sell differentiate. By understanding your stores' sales in relation to the segments in its catchment area, you get the foundation for adjusting your store concept, the selection of goods, and your marketing to match your customers' needs

Our area analysis provide you with in-depth insights into the potential in the area when we uncover the segments and their characteristics

 

Adjust your store concept accordingly and choose the best new locations when expanding with our area analysis

Contents of the area analysis

With our area analysis we provide you with insights into the catchment area of your store defined by either a radius or a drive-time of your choice

You get to know your customers'

  • demographic characteristics like family type, age distribution, and finances
  • consumer habits: do they chase offers, prefer well-known brands or favour new products?
  • preferences: do the prefer organic goods, luxury, or discount? 

 

How the analysis is made

Based on the addresses of your physical stores and a pre-defined catchment area we analyse the characteristics above on alle householdes in that area. The catchment area is defined by either a drive-time (e.g. 10 minutes) or distance (e.g. a radies of 400 metres)

 

Output

The area analysis output comes in two variants

Report

If you choose a report you get a PowerPoint report that takes you through the characteristics of the segments in your catchments areas

 

This is a good solution if you only need this analysis once (for one store)

file_downloadShow me an example (in Danish)

Dashboard

With a dashboard solution you get access to Geomatic Dashboard where the results are shown in an interactive dashboard enabling you to monitor development and have the results displayed along other data

 

This is a good solution if you plan to continuously monitor your catchment areas and/or wish to combine this analysis with other and more data

Prices

1 report

One report gives you insights into one store. The is ideal for small businesses or as a preliminary analysis  prior to a larger project

  • Demographic characteristics

    Family type, age distribution, car availability and economy

  • Consumer habits

    Do they go for good offers, well-known brands or brand new products?

  • Preferences

    Do they prefer organic, decadence or discount?

14.995 DKK ex VAT

3 reports

Three reports give you insights into three stores or departments. Ideal for smaller franchises or as a preliminary analysis prior to a larger project

  • Demographic characteristics

    Family type, age distribution, car availability and economy

  • Consumer habits

    Do they go for good offers, well-known brands or brand new products?

  • Preferences

    Do they prefer organic, decadence or discount?

30.000 DKK ex VAT

Licence/custom

Do you have many branches, need to expand / adjust the number of variables or incorporate the analysis into your other data work?

  • Data blending

    You get the best decision basis with a 360º insight into your customers

  • Modeling

    Our models give you insights into your market so that you can stay ahead of your customers' preferences and target sales and marketing efforts towards the most profitable segments

  • Segmentation

    Segmentation is not only profitable but business-creating when the segments are data-based and operationalizable

Let's tailor your solution

Know the Customers in Your Catchment Areas

Sign up below or get in touch with Oliver Newton directly to book your area analysis

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Oliver Newton

Key Account Manager

+45 5183 9125

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