Utility sector

We help the leading utility companies improve their data quality, master data management, and customer analysis and scoring. Can we help you?

Create ‘wow’ experiences for your customers with in-depth knowledge about them

Strengthen your position in the market through solid data work, which you can translate into proactive and personalised customer experiences. At the same time, minimise your business-related risks with good master data management, risk and churn prediction

Quality assured leads for DM, TM, and SoMe

Direct marketing can create solid results and high sales rates, however, if done in the wrong way it can also turn out as an expensive and inefficient approach measured on the return on investment. The cause of this may vary, but examples are that your leads were randomly selected from a too widely defined target audience or because the geodemography was not precise


With our advanced leads, we segment the leads even more than our regular segmented leads, as we in collaboration with you customise the scoring model that is the foundation for an optimised lead universe


In case you are a frequent user, it is possible to get access to our Geomatic Audience platform, where you can easily and quickly pull leads yourself


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Good master data management optimises costs and processes

Your customer data are the core of any analyses, marketing automation activity, efficiency initiatives, automation procedures, or the optimisation of your customer journeys. Therefore, it is important to ask yourself, how good is the data foundation on which you make decisions really? In what system are the master data placed and are updates in these transferred to other data? What about compliance and GDPR in general?


Solid master data management is not just about identifying, structuring, validating, and updating your data – it is also about making sure that the large data quality project benefits all stakeholders, as that is the only way to ensure organisation wide buy-in and eventually improve the customer journey through data and insights. This entails both quality assurance and screening of new customers, which are entering the system and their data, your continuous maintenance of existing customers’ data through either ad hoc data washes or an automated setup, to be able to react when something new happens with the customer like for example change of residence, death, or a bankruptcy, as well as the ability to prevent churn and predict potential late payers


Are you in doubt about the quality of your data? Then look at our data quality report, which provides a worked through and solid foundation for you to understand your own data quality and the connection between data, data quality, and the opportunity to reach your business objectives


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Geomatic Predict: tailored customer analysis with machine learning

We emphasise that working with data must create value for your business, and your segmentation must answer the most critical questions for your business. With Geomatic Predict, we build a customised model for you that calculates churn, risk, segmentation, etc. by utilising data blending and machine learning. It gives you the best possible analysis, which can be translated into action codes and incorporated into your flows with the purpose of optimising your business development, communication with customers across touch points, minimise business related risks, and improve ROI in your marketing

We work with Alteryx for analysis and Tableau for visualisation of data, and in case you have your own analysis department which works in Alteryx, you can easily get access to our data and models with our Geomatic Plug-in


We can of course also deliver all the relevant data from our data catalogues for your analysis work as data dumps

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