Get more loyal and profitable customers

Throughout the years, we have worked with multiple telecommunication companies, helping with and delivering data and analyses. Can we also help you?

Standout from the crowd with a customer-centric focus

In a highly competitive market with few players, the understanding of your customers is crucial in the pursuit of optimising the customer journey and thereby build and maintain long lasting customer relations. We help you get access to the relevant data, to maintain and update your existing data, and to create customised segment, which allow you to achieve the insight that will help elevate profitability, minimise risk and churn, as well as provide your customer with a better experience

Discover a world of data

You get the best foundation for decision making with 360° insights into your customers. To get that you need to combine your customer data with relevant external data and thereby get more detailed segmentation models and calculations with more precise classifications


We have grouped the most frequently used selection of our more than 800 variables in our data catalogue according to the challenges they may help solve for your business. All variables can be integrated into your own data work, and in case you are in doubt, we are happy to assist you in the search for the right data. Discover our data universe in the data catalogues from Denmark, Sweden, Norway, and Finland and uncover how much knowledge and insights you can add to your own customer data

Data wash

Your customer data are the core of your analyses, marketing automation, increased efficiency initiatives, automation, or the optimisation of the customer experience. How good is your data foundation?


Good data quality requires continuous maintenance of your customer data, and that is exactly what we help with, whether it is through ad hoc data wash or a permanent automated setup: We wash you customer data against the CPR register, to achieve the highest possible data quality. You receive information about a customer’s status in CPR (active, deceased, abroad, disappeared), information about new name, new address, as well as an update on whether the person is marketing protected on the Robinson list


A data wash ensures:

  • The best possible data quality on name, address, status, marketing protection
  • Handling of double names such as Hans and Grethe Jensen
  • Relevant metadata (duplicate marking, match codes, etc.)
  • Reports on the data quality in the customer database


Are you in doubt about how well your organisation is doing regarding data quality? Try out our data quality report which offers a worked through and solid foundation for you to understand the data quality of your data as well as the connection between data, data quality, and the opportunity to reach your targets


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Geomatic Predict: customised customer analysis with machine learning

We emphasise that working with data must create value for your business, and your segmentation has to answer the most critical questions for your business. With Geomatic Predict, we build a customised model for you that calculates churn, risk, segmentation, etc. by utilising data blending and machine learning. It gives you the best possible analysis, which can be translated into action codes and incorporated into your flows with the purpose of optimising your business development, communication with customers across touch points, minimise business related risks, and improve ROI in your marketing

We work with Alteryx and Tableau, and in case you have your own analysis department that works in Alteryx, you can easily get access to our data and models with our Geomatic Plug-in


We can of course also deliver all the data in our data catalogues to your analysis work as data dumps in a format compatible with your systems and business processes

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Get more loyal and profitable customers

Sign up below or get in touch with Jørgen Rossen directly to learn more on how to optimise your data science

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Jørgen Rossen

MDM Sales Consultant

+45 2330 2693


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