You already know your customers buying patterns within your store. We add on a 360° insight on them as people, their consumer preferences and needs. The knowledge you need to decide on pricing, target segments, store locations, and strategy. You are only a few clicks away from valuable knowledge, so you can provide organic consumers with organic products and sweeping deals to the deal hunters
Insights that Grow Your Bottom-Line
Do you know your catchment area?
Where do your next store open?
Create Growth With Customer Insights and Data Driven Segmentation
We provide you with the insights enabling you to improve your business
Adjust Your Product Offerings and Marketing to the Customers in the Catchment Area around Your Physical Stores
The catchment area around each of your stores is unique and the sales of each products offered differ accordingly. By understanding your business’ sales in relation to the customers living in the catchment area, you are able to adjust your store concept, product offerings, and marketing to match the needs of your customers
Our trade area analysis gives you in-depth insights into the potential in the local area, when we uncover the family types and their characteristics as segments. These insights enable you to customise your stores and choose the best locations, when planning to open more stores and further develop your existing
Our catchment area analysis provide you with insights into the customers in the catchment area around your store(s) within a radius of a predefined actual drive-time
You get to know your customers’
- demographic characteristics like family type, age distribution, and finances
- consumer habits: do they chase offers, prefer well-known brands or favour new products?
- preferences: do the prefer organic goods, luxury, or discount?
Understand Your Best Customers, Nurture Them, and Find More
Based on your transaction data you already know which customers create the largest revenue, when they shop in your store. With an extended knowledge about the segments they belong to, you are able to develop marketing initiatives and offers that work. You also get an overview of how many ‘twins’ the best performing customers have, enabling you to develop a detailed business strategy and target your marketing efforts towards the most interesting potential customers
With our customer analysis we supplement the classic RFM analysis with insights into the value groups as customer segments when we blend your transaction data with several external data to provide you with a 360° portrait of your customers
You get an overview of your market potential and the remaining potential based on your excisting customer base and transaction data. This knowledge is supplemented by data on your customers' characteristics within socioeconomy, values, and attitudes towards consumption and society to improve the value and effect of your customer segmentation
With our ‘Customer Value Analysis’ you get the classic RFM analysis supplemented with detailed insights into your customer segments based on your customers' buying behaviour. You get a data-based point of departure for covering:
- your customers' buying patterns
- your customers' characteristics divided into value groups
Get Your Message Across with Optimised Marketing
Use the same segmentation in your business development and marketing to achieve a higher efficiency: with a data-driven segmentation you ensure that your target segments are identifiable across platforms and are reached at the right time for your message to be remembered - and convert
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Sign up or call us at +45 7020 5046 to learn more on how we can help your retail business to grow