NGOs

Create stronger relations with your contributors through effective segmentation

Create larger support among a larger group of people and for a longer period by knowing you target audience better and optimise your data quality, so that you can communicate the right message on the most effective channels

We can help you with

Leads for telemarketing, SMS & SoMe

Our leads improve your conversion rate and can be used across platforms

Data & dataekspertise

We help you increase acquisition and loyalty among the best donors with our data, data access pointes, and analytical models

Data wash

We wash your data for you to achieve maximum value, either on an ad hoc basis or through permanent setups

Quality-assured leads for TM, SoMe campaigns, and SMS fundraising

Your SoMe, telemarketing and SMS fundraising campaigns are improved and elevated when you utilise segmented and quality assured leads. With our advanced leads setup, we can segment more precise than with our regular segmented leads, as we in collaboration with you customise a scoring model that optimises the lead universe and ensures you solid results – and notably also prevents you from targeting any children or Robinson marked leads

In case you are a frequent user of leads, it is possible to get access to our self-service platform Geomatic Audience, where you can easily and quickly pull leads yourself as well as visualise the data on a map. And in case you are making use of affiliate leads, we help you quality-assure them, so that you avoid waste as well as contacting children, deceased or companies

Data & data expertise: nurture your donor relations

We help you increase acquisition and loyalty among the best donors with our data, data access points, and analytical models; our standardised data-driven segmentation tool conzoom^® help you gain insights into your donors as consumers and people to help you identify the segments with the most potential for you - and where to reach them

We can also help you with more advanced segmentation, e.g. tailored segmentation via our Data Analytics Platform, where we can blend your internal data with the external 3^rd party data in our data lake to create bespoke donor scorings for churn reduction or increased loyalty

Got your own data science team?

We work with Alteryx for analysis and Tableau for visualisation of data, and in case you have your own analysis department which works in Alteryx, you can easily get access to our data and models with our Geomatic Plug-in

Of course we can also deliver all the relevant data from our data catalogues for your analytics as data dumps

Case: increased donor engagement with optimised segmentation

The Swedish Heart-Lung Foundation have succeeded in driving up engagement and retention on their donors by implementing an optimised segmentation model blending their internal data with relevant external variables

"A great example is when we wanted to publish a story about new research into cardio-vascular disease a short while ago. We used our segmentation and the conzoom® descriptions to plan where to publish our story and how to tell it, and we saw substantially higher read and click rates than previous"
- Sofie Redzematovic, Business Developer, The Swedish Heart-Lung Foundation

A data wash ensures:

• The best possible data quality on name, address, status, marketing protection
• Handling of double names such as Hans and Grethe Jensen
• Relevant metadata (duplicate marking, match codes, etc.)
• Reports on the data quality in the membership database

Are you in doubt about how well your organisation is doing about data quality? Try out our data quality analysis which offers a thorough and solid foundation for understanding the data quality of your data as well as the connection between data, data quality, and the opportunity to reach your targets

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