Area Analysis
An area analysis provides insights into the catchment area of one or more stores or branches within a certain radius of a chosen real drivetime
The analysis provides insights into
-
The customers’ demographic characteristics
Family type, age distribution, car availability, finances, etc.
-
The customers’ consumption habits
Are your customers for example looking discounts, popular brands or new products?
-
The customers’ preferences
Do your customers prefer ecology, decadence or discount?